Strengthening connections and content strategy

BUSINESS DEVELOPMENT

Our sales team has been working hard to connect with new prospects at multiple events, including NALTO and SAP Concur Fusion. 

The NALTO event, March 6–8 in Charlotte, NC, generated about 200 leads, and we are having great conversations with multiple Locum Tenens organizations. 

Christopherson sponsored SAP Concur Fusion, March 19–21 in Las Vegas. It was a successful event with many new client opportunities as well as quality time with existing clients, including a client dinner hosted by Mike and Camille.

One of the marketing team’s major initiatives this year is to implement a comprehensive content strategy, including:

We are reviving our social media channels to help fuel our growth. While not always a lead generation tool, social media is key in the buyer validation process and shows that we are active and investing in our future. It’s also important for creating conversations with existing and potential customers. Employee engagement is a critical part of this initiative. If you haven’t already, please follow us on LinkedIn, Facebook, Instagram, and X. Then like, comment, and share as you feel comfortable. 

We are actively searching for happy customers who we can interview about their experience. Customer success stories are a time-tested and proven method to build trust in products and services. They provide social proof, make our brand more relatable, and encourage loyalty among existing customers. Please keep an eye out and send any ideas to jamie.armstrong@cbtravel.com. 

We will be creating and publishing blogs much more frequently than we have in the past, which will improve SEO and strengthen brand authority. We are also exploring high-value original research opportunities to help clarify our position as thought leaders.