Getting to know our customer

BUSINESS DEVELOPMENT

Events and conferences

• Travel and Meeting Society Ignite conference attended by Candace Mancuso

• Vendor tradeshow at Boston University attended by Kevin Lee

• Michigan Minority Procurement Conference attended byTracey Campbell 

• Silicon Slopes Marketing Summit was attended by Jared Conley and Jamie Armstrong. They highlighted the following marketing and business takeaways: 

  • Demonstrating ROI upfront is crucial. 

  • Clients anticipate ROI within the first 30 days. 

  • Refining our ideal customer profile is vital. 

  • Partner-led marketing efforts build trust and help purchase decisions. 

We are beginning to flesh out some customer story opportunities. Compared to 2022, prospects who requested case studies were 78.5% more likely to make a purchase decision in the next 12 months. Please continue to look for great customer stories and email jamie.armstrong@cbtravel.com with any ideas. 

Finally, thank you to everyone for engaging with our social media content. Having a larger audience makes all the difference.